美國不僅全球軍事、醫(yī)療、影視,在汽車修理廠利潤產(chǎn)值方面,也是全球。美國絕大部分汽車修理廠,都可以達(dá)到我國4s店的標(biāo)準(zhǔn)。美國的汽車后服務(wù)市場發(fā)展已有一百多年,相較于之下,我國汽車后服務(wù)市場發(fā)展只有30多年,還有很多不足之處。那么是否意味著我們無法達(dá)到美國汽車修理廠的標(biāo)準(zhǔn)?不,只要抓住這些,就有機(jī)會快速趕超美國汽車修理廠。
The United States is not only the world's military first, medical first, film and television first, but also the world's leader in the value of profit and output of automobile repair plants. Most automobile repair factories in the United States can meet the standard of 4S stores in China. The automobile after-service market in the United States has been developing for more than 100 years. Compared with that, the automobile after-service market in China has only developed for more than 30 years, and there are still many shortcomings. Does that mean we can't meet the standards of American garage? No, as long as we grasp these, we will have a chance to catch up with American garage quickly.
抓住這些,快速趕超美國汽車修理廠1
Catch up with these and catch up with American Auto Repair Works 1
一、提供預(yù)約服務(wù)
I. Providing booking services
提供預(yù)約服務(wù)是美國后服務(wù)市場的一大特色,這個(gè)服務(wù)有很多好處:
Reservation service is a major feature of the post-service market in the United States. It has many advantages:
1、合理安排員工工作任務(wù)量,避免維修車輛時(shí)多時(shí)少,降低管理者的負(fù)擔(dān)。
1. Reasonably arrange the workload of employees, avoid the time-consuming maintenance of vehicles, and reduce the burden of managers.
2、可以盡可能的多安排車源,增加工位的使用率,提高門店的收益。
2. We can arrange as many car sources as possible, increase the utilization rate of work stations and increase the revenue of stores.
3、客戶使用汽修軟件在線預(yù)約,節(jié)省等待時(shí)間,方便客戶及時(shí)處理需求。
3. Customers use auto repair software to make online reservation, save waiting time, and facilitate customers to deal with their needs in time.
4、汽車修理廠可以根據(jù)客戶預(yù)約情況,提前準(zhǔn)備所需配件,分析問題處理時(shí)間,合理調(diào)配員工時(shí)間,縮短服務(wù)周期。
4. The automobile repair shop can prepare the required parts in advance according to the customer's reservation, analyze the problem handling time, rationally allocate the staff time, and shorten the service cycle.
5、通過軟件在線預(yù)約,更好的幫助門店進(jìn)行用戶調(diào)查,還能提高門店的信譽(yù)和聲望。
5. Online booking through software can better help stores conduct user surveys, and also improve the reputation and reputation of stores.
經(jīng)市場調(diào)研,實(shí)行預(yù)約服務(wù)和不實(shí)行預(yù)約服務(wù)的門店,產(chǎn)生的利潤是有很大區(qū)別的。落實(shí)這項(xiàng)服務(wù)并不復(fù)雜,只需簡單配備一款汽修軟件即可落地。
According to market research, there are great differences in profits between stores that implement booking service and stores that do not. The implementation of this service is not complicated, just a simple auto repair software can be landed.
二、塑造門店形象
2. Shaping the Image of Stores
抓住這些,快速趕超美國汽車修理廠2
Catch up with these and catch up with American Auto Repair Works 2
化的門店設(shè)計(jì),根據(jù)場地規(guī)格進(jìn)行合理分配和設(shè)計(jì),可以使各個(gè)工序達(dá)到大化的功能需求。不僅能瞬間提高場子的整體形象和知名度,才能徹底擺脫過去的臟、亂、差感受。
Specialized store design, reasonable allocation and design according to site specifications, can maximize the functional requirements of each process. It can not only instantly improve the overall image and brand awareness of the venue, but also completely get rid of the dirty, chaotic and bad feelings of the past.
試想一下,你是一名車主客戶,會選擇一家干凈整潔的汽車修理廠進(jìn)行維修項(xiàng)目,還是選擇一家滿地垃圾、零件亂擺的門店進(jìn)行服務(wù)?
Imagine if you were a customer of a car owner. Would you choose a clean and tidy garage for maintenance or a shop full of garbage and parts?
三、及時(shí)供應(yīng)所需配件
III. Timely supply of required accessories
美國的很多汽車修理廠均采用“零庫存”的配件管理方式,這種管理方式不僅可以避免資金占有,還能快速周轉(zhuǎn)資金,合理安排庫存。在倉庫貨架上設(shè)有各種常用零配件的數(shù)量上下限,當(dāng)某樣或多樣零件庫存接近下限時(shí),可以使用汽配軟件快速與配件供應(yīng)商取得聯(lián)系,及時(shí)補(bǔ)充所需的配件。
Many automobile repair factories in the United States adopt the "zero inventory" mode of spare parts management, which can not only avoid the possession of funds, but also quickly turn over funds and rationally arrange inventory. There is a upper and lower limit of the number of common spare parts on the warehouse shelf. When the stock of one or more parts is close to the lower limit, the auto parts software can be used to quickly contact the supplier of spare parts and replenish the needed spare parts in time.
在這點(diǎn)上,我國目前已有很多提供配件供應(yīng)體系的平臺,使用汽配軟件即可快速與供應(yīng)商取得聯(lián)系,收到等貨上門,即可庫存。
At this point, there are many platforms to provide spare parts supply system in our country. By using auto parts software, we can get in touch with suppliers quickly, and when we receive goods, we can stock them.
四、良好的服務(wù)體驗(yàn)
4. Good Service Experience
抓住這些,快速趕超美國汽車修理廠3
Catch up with these and quickly catch up with American garage 3
美國的汽車修理廠工人被灌輸著“顧客即是上帝”的理念,秉承一切以客戶體驗(yàn)為中心的意識、失誤的工作或不規(guī)范的操作,都有可能成為客戶投訴的理由。讓他們在工作的時(shí)候,會注意自己的工作行為,零件要擺放好、機(jī)油避免亂濺等。這些良好的行為規(guī)范,給用戶一種工作認(rèn)真,技術(shù)嫻熟的感覺。
American automobile repair workers are instilled with the concept of "customer is God", adhering to all customer experience-centered awareness, erroneous work or non-standard operation, may become the reason for customer complaints. When they work, they will pay attention to their work behavior, parts should be put in place, oil to avoid splashing and so on. These good codes of conduct give users a sense of conscientiousness and skill.
美國汽車修理廠之所以利潤產(chǎn)值高,很大程度源于他們懂得在硬件和軟件上下功夫。我國汽車修理廠可以學(xué)習(xí)美國,引進(jìn)的軟件和硬件設(shè)備,做好門店管理,提高服務(wù)質(zhì)量,就能就一定能快速趕超美國汽車修理廠。
The reason why American auto repair factories are profitable and productive is largely because they know how to work hard on hardware and software. China's automobile repair factories can learn from the United States, introduce advanced software and hardware equipment, do a good job in store management, improve the quality of service, will be able to quickly catch up with the United States automobile repair factories.