隨著汽車后市場的日益興盛,加盟
濟(jì)南奔馳汽車維修保養(yǎng)店加盟已經(jīng)成為很多人投資創(chuàng)業(yè)的選,但同樣的汽車維修保養(yǎng)加盟店,有的掙了,發(fā)了大財(cái),有的卻只能養(yǎng)家糊口甚賠錢。這是為什么呢?今天就給大家分享一位汽車維修保養(yǎng)行業(yè)顧問總結(jié)出來的汽車維修保養(yǎng)加盟失敗的多個(gè)原因,快看看你有沒有呢?
With the growing prosperity of the automobile aftermarket, joining Jinan Benz automobile maintenance store has become the choice for many people to invest and start a business. However, some of the same automobile maintenance stores have made a lot of money, while others can only support their families or even lose money. Why? Today, I'll share with you the reasons for the failure of automobile maintenance alliance summarized by a consultant in the automobile maintenance industry. Let's see if you have any?
1、汽車維修保養(yǎng)加盟沒有進(jìn)行事先詳細(xì)周密的市場調(diào)查
1. Car maintenance franchises did not conduct detailed and thorough market research in advance
只是道聽途說某某行業(yè)好腰包不瘦增漲,就貿(mào)然投資進(jìn)去。在國外做加盟通常要委托專門的市場調(diào)查公司作專項(xiàng)調(diào)查,而我們國人往往頭腦一熱拍腦袋憑直覺來決策,而且更多的因素是為節(jié)省這筆費(fèi)用而免去這個(gè)環(huán)節(jié),但是自己又沒有能力作系統(tǒng)的市場分析。
It's just hearsay that if a certain industry has a good purse, it will not grow thin, so it will invest rashly. To join in abroad, we usually entrust a special market research company to make a special investigation, while our Chinese people often make decisions with a hot head and intuition, and the more factor is to avoid this link in order to save this cost, but they do not have the ability to make a systematic market analysis.
2、汽車維修保養(yǎng)加盟上貪大求新
2. Greedy for innovation in automobile maintenance
野心很大,排場不小,但是卻往往很過了自己的經(jīng)濟(jì)承受能力。一些人尤其是曾經(jīng)成功的商人,不愿意再從小的公司做起,希望一開始就是大的資金起點(diǎn),規(guī)模搞得很大﹑固定費(fèi)用不少,但是一旦業(yè)務(wù)遇到一些困難,汽車維修保養(yǎng)加盟店就很容易倒閉。
The ambition is very big and the pomp is not small, but it is often beyond their economic affordability. Some people, especially once successful businessmen, are unwilling to start from a small company. They hope to start from a large capital starting point, with a large scale and a lot of fixed costs. However, once the business encounters some difficulties, the automobile maintenance franchise store is easy to close down.
3、汽車維修保養(yǎng)加盟打戰(zhàn)
3. Join in automobile maintenance to fight a price war
國人討價(jià)還價(jià)現(xiàn)在已經(jīng)成為生活中的習(xí)慣,而業(yè)內(nèi)圈子內(nèi)不合理競爭也一直在上演,其結(jié)果是要么偷工減料,要么支持質(zhì)量而僅微利甚虧損,如以大賣為策略經(jīng)營,則會(huì)有不得不經(jīng)營低檔貨的可能。
Chinese people's bargaining has now become a habit in life, and unreasonable price competition in the industry has been staged all the time. As a result, they either cut corners on work and materials, or support quality and only make small profits or even losses. If they operate with the strategy of big sales, they may have to operate low-grade goods.